The acquisition of Hawaiian Airlines by Alaska Airlines, completed in September 2024, is expected to have mixed effects on visitors traveling to Hawaii.

Increased Travel Options and Benefits: The merger is aimed at enhancing customer experience by combining loyalty programs and offering more route options. Visitors to Hawaii could benefit from broader access to international destinations serviced by Hawaiian Airlines, such as Japan, South Korea, and the Pacific Islands, alongside Alaska Airlines’ extensive domestic routes. Additionally, elite flyers can enjoy reciprocal benefits between the two airlines, improving travel perks like mileage plans​.

Maintained Local Connections: Alaska Airlines has committed to continuing service to rural and essential communities in Hawaii, ensuring that visitors, especially those traveling to less frequented areas, won’t lose access to critical routes. Honolulu will also become Alaska’s second-largest hub, strengthening Hawaii’s connection to the mainland and other global destinations​.

Sustainability and Cultural Commitments: Alaska Airlines has promised to support Hawaii’s tourism industry while focusing on sustainable tourism practices and preserving Hawaiian culture. This includes working with local communities to protect the environment, which could enhance visitors’ experiences by promoting eco-friendly tourism options​.

While visitors may see expanded travel options and benefits, the full impact will unfold as the airlines integrate operations and finalize loyalty programs by 2025.

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