At Kihei Rent A Car, we love sharing Maui stories that celebrate community and sustainability. One of our new favorites? Diamond Bakery’s ʻUlu Animal Crackers, made with local breadfruit flour from the Hawai‘i ʻUlu Cooperative — now being served in school cafeterias statewide!

ʻUlu, a traditional Hawaiian canoe crop, is making a delicious comeback. By turning this local superfood into lightly sweet, crunchy crackers, local farmers and bakers are working together to bring healthier, island-grown snacks to keiki (kids) across Hawai‘i. It’s a tasty way to support sustainable agriculture and reconnect with our roots.

We admire this partnership because it reflects what Maui is all about — community, culture, and caring for our island home. Just like choosing local ingredients helps our farmers, choosing Kihei Rent A Car helps support a locally owned business that’s been serving visitors and residents for decades.

So next time you’re cruising around Maui, stop by a farmers market, try an ʻulu treat, and celebrate the island’s local flavor. Together, we can Drive Local. Grow Local.