If you’re cruising Maui in one of our Kihei Rent A Car vehicles and looking for an unforgettable treat, take the scenic road up to charming Hāli‘imaile — because something delicious has just rolled in! Maui Land & Pineapple has officially welcomed Soulberry Ice Cream to the neighborhood, adding a splash of color and flavor to the heart of this upcountry town.

Set up in a converted vintage horse trailer affectionately named “Jolene,” Soulberry serves New Zealand-style real-fruit swirls that blend premium bases like Roselani vanilla or dairy-free coconut with fresh Maui fruits such as pineapple, liliko‘i, dragon fruit, and strawberry. Each cone or bowl is artful, tropical, camera-ready, and perfect for a refreshing mid-day stop on your Maui adventure.

Located right between the Maui Pineapple Store and Hāli‘imaile General Store, this sweet destination is open daily from noon to 6 p.m. — an ideal stop while exploring Upcountry or as a detour from your road trip itinerary.

So, next time you’re in Maui with wheels from us, take the highway up, stretch your legs, and treat yourself to a scoop or swirl that tastes like sunshine on a cone!